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Sun Prairie, Wisconsin
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Which Wich Superior Sandwiches
The Shoppes At Prairie Lakes Sun Prairie
7/21/2013
Which Wich® Superior Sandwiches: Coming Soon!
Which Wich® Superior Sandwiches is an innovative yet simple concept that focuses on the "wich," a customizable sandwich available in more than 50 varieties. To ensure each sandwich fits the guest's exact specifications, founder Jeff Sinelli created a revolutionary system that simplifies the ordering process—thereby creating greater efficiency, customer satisfaction, and, ultimately, brand loyalty.
Founded by restaurateur Jeff Sinelli in 2003, Which Wich began with one location in downtown Dallas. It began franchising in 2005.
Which Wich is known for its innovative ordering system, in which customers use red Sharpies to mark up pre-printed menus on sandwich bags. They select a sandwich from 10 categories, then choose the bread, cheese, spreads, and toppings. The sandwiches are then prepared, and delivered in the personalized sandwich bags. Guests are encouraged to draw on their bags using red Sharpies and hang their "artwork" on the community wall.
Products
The sandwiches are highly customizable with 10 category selection
6, 12 and 14 sandwiches
Wraps
Teriyaki, Buffalo chicken
Wicked loaded with 5 meats
In 2009 the chain ranked as the sixth fastest-growing concept in the industry, according to restaurantchains.net.[2] Chain Store Guide gave it their top ranking as the fastest-growing small restaurant chain.[3]
Awards
Hot Concepts! Award - 2007: It is given by Nation's Restaurant News, the premier trade publication for the restaurant industry. The Hot Concept Award is given each year by the editors of Nation's Restaurant News to six emerging restaurant brands that have distinguished themselves as Hot Concepts: "fast-growing, financially proven overachievers that are on their way to becoming tomorrow's giants".
No.1 fastest growing chain in U.S. and Canada by Chain Store Guide - 2010
Jeff Sinelli previously won the Hot Concept award in 2002 for another restaurant chain he founded, Genghis Grill, only a handful of people to win the award twice. He also founded Burguesa Burger.